Saturday, 1 October 2016

Blog Post 5 - Andrew Goodwin's Theory

Andrew Goodwin thinks that music  usually has a different
approach when it comes to making videos.
stick to what they're usually know, for example in a
 typical rap video you'll most likely find money, cars,
 drugs, guns and scantily dressed women. So it's a lot
more performance based . Most Rap Videos don't include a narrative 
concept when it comes to the video.


A good example of a rap video that is more performance based would be Caroline by Aminé, the song is about how he likes this girl and wants to get with her. but if you purely watched the video there's no clear indication for that to be the case.



His theory also talks about how Amplification and illustrative.

Amplification would be when the video adds another layer to the song, it does not try to change the genre but in way make the video a little but better for the audience. By that i mean it allows the audience to make their own decision on what's going on ad it's another way to tell the story without directly having to say anything. Illustrative is a way to put emotions into a song and make the audience really feel something, This is done across all genres but mostly in love and rap songs.
a good example of Illustrative would be a little bit more by Jidenna. The song is about a guy that meets a girl then falls in love with her, ends up spending the entire music video looking for her and eventually they meet and dance.

  

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